​

Keith Zetzer – Founder & CEO, TYSGlobal
Real Estate Investor | REIT Portfolio Strategist | Entrepreneur

​

​

​

Keith Zetzer is the visionary Founder and CEO of TYSGlobal, a national signage and branding company headquartered in Dallas, Texas. With a foundation in design and architecture, Keith brings a refined creative perspective to the built environment—transforming spaces and experiences for some of the most recognized brands in the world.

​

Under Keith’s leadership, TYSGlobal has become a trusted partner to multiple corporations listed on the Fortune Top 100 companies list, with a strong presence in both the retail and multi-family sectors. Each year, TYSGlobal plays a vital role in over 800 builds internationally. All while delivering white-glove service with high-impact branding, signage, and environmental graphics that define how brands show up in the physical world.

​

From modest beginnings, Keith built TYSGlobal from the ground up, turning ambition into reality and creating a business grounded in integrity, innovation, and relentless execution. His leadership style is hands-on and collaborative—an “in-the-trenches” approach that keeps him directly connected to his teams in both the U.S. and abroad, cultivating a culture of accountability, creativity, and mutual respect.

​

In addition to his work at TYSGlobal, Keith is an accomplished real estate investor and REIT portfolio builder, with deep experience in the acquisition, repositioning, and long-term management of residential, commercial, and mixed-use assets. His investment philosophy is data-driven and value-focused, with a strategy that prioritizes stable returns, equity growth, and diversification. As a REIT strategist, he structures institutional-grade portfolios designed for resilience and scale, backed by both operational insight and design-forward thinking.

​

A serial entrepreneur, Keith continues to grow ventures across multiple industries—always rooted in the belief that businesses succeed when people are empowered and vision meets discipline.

​

Outside the business world, Keith enjoys watching tennis and polo, and frequently escapes to his chaumière in Deauville, France, where he finds balance, inspiration, and the opportunity to recharge in a slower rhythm of life.