

a candidate for
the change we deserve
Fiscally Conservative
Keith Zetzer brings a fiscally conservative approach to HOA financial management, grounded in years of experience balancing budgets, negotiating contracts, and advocating for transparent, responsible spending. With a deep respect for homeowners' investments, Keith consistently prioritizes financial stewardship—ensuring every dollar is accounted for and allocated toward essential improvements, long-term value, and the financial health of the community.
Keith’s background includes direct oversight of operating budgets, capital improvement planning, and vendor management in both residential and commercial property settings. He is known for asking the hard questions, eliminating wasteful spending, and insisting on clear financial reporting. His leadership emphasizes proactive maintenance over reactive fixes, competitive bidding processes, and strong financial reserves—protecting property values without unnecessary assessments or dues increases.
Above all, Keith believes HOA funds are the community’s money—not the board’s—and must be handled with the highest level of integrity, prudence, and transparency.
Property Management
Approach
Keith Zetzer brings a property management-oriented mindset to HOA leadership, shaped by years of experience working alongside professional management companies in both residential and commercial real estate. While the day-to-day operations of the community will remain in the hands of a dedicated property management company, Keith believes the HOA board’s role is to provide oversight, set clear expectations, and ensure that management is held accountable to the highest standards.
Keith understands how to collaborate effectively with management firms—establishing priorities, enforcing contract terms, and making sure the community receives professional, timely service. His leadership focuses on strategic planning, preventative maintenance oversight, vendor accountability, and sound financial direction, all while respecting the role of the management company as the operational arm of the HOA.
By applying a property management-oriented approach, Keith ensures that the board functions more like an executive steering committee—focused on long-term value, transparent governance, and resident satisfaction.
His goal is to bring clarity, structure, and professionalism to board operations while empowering the property management team to perform at their best.
Watch the Commercials


Homeowner Centric
Keith Zetzer is committed to a homeowner-centric approach to HOA leadership—prioritizing transparency, fairness, and responsiveness in every decision. He believes that the board’s primary responsibility is to serve the homeowners, not control them, and that every action taken by the HOA should reflect the best interests of the community as a whole.
Keith advocates for open communication, accessible governance, and clear financial reporting, ensuring that residents are informed, respected, and heard. His leadership style focuses on building trust, fostering inclusivity, and creating a sense of shared ownership—where homeowners feel empowered, not overlooked.
Rather than imposing top-down decisions, Keith supports collaborative problem-solving, consistent enforcement of rules, and thoughtful planning that reflects the real needs of residents. He believes that when homeowners are treated like valued stakeholders—not just dues-payers—the entire community thrives.
Keith Zetzer’s homeowner-first perspective ensures that the board remains accountable, decisions are made with integrity, and the community’s long-term interests are always front and center.
Keith Zetzer brings a property management-oriented mindset to HOA leadership, shaped by years of experience working alongside professional management companies in both residential and commercial real estate. While the day-to-day operations of the community will remain in the hands of a dedicated property management company, Keith believes the HOA board’s role is to provide oversight, set clear expectations, and ensure that management is held accountable to the highest standards.
Keith understands how to collaborate effectively with management firms—establishing priorities, enforcing contract terms, and making sure the community receives professional, timely service. His leadership focuses on strategic planning, preventative maintenance oversight, vendor accountability, and sound financial direction, all while respecting the role of the management company as the operational arm of the HOA.
By applying a property management-oriented approach, Keith ensures that the board functions more like an executive steering committee—focused on long-term value, transparent governance, and resident satisfaction.
His goal is to bring clarity, structure, and professionalism to board operations while empowering the property management team to perform at their best.
Property Management
Approach
Keith Zetzer is an accomplished industry executive with a track record of financial leadership and operational excellence in property and asset management. With over a decade of experience overseeing multi-million-dollar budgets, complex real estate transactions and portfolios, as well as capital improvement initiatives, Keith brings a strategic, executive-level perspective to HOA initiatives—grounded in both high-level planning and hands-on execution.
Having led operations for large-scale residential and commercial developments, Keith understands how to navigate the unique challenges of HOA budgeting, reserve funding, and long-term capital planning. He’s skilled in aligning financial strategy with community goals, ensuring that spending is not only transparent and accountable, but also growth-oriented and sustainable.
Keith’s executive experience also includes negotiating vendor contracts, improving cost efficiencies, and implementing systems that increase financial clarity. He brings corporate discipline and professional standards—ensuring that operations like well-run organizations, not informal committees.
With Keith Zetzer, residents gain a leader who treats HOA Management with the seriousness, professionalism, and strategic insight they deserve.
Industry Executive
Keith Zetzer brings a long-term, forward-thinking approach to HOA leadership—grounded in strategic planning, financial forecasting, and a deep understanding of community sustainability. Rather than focusing solely on short-term fixes or reactive decisions, Keith emphasizes proactive leadership that safeguards the community’s future.
Central to his approach is the responsible use of reserve studies as a roadmap for maintaining the property’s infrastructure and avoiding surprise expenses. Keith believes a well-managed HOA should regularly update its reserve study and use it to guide multi-year capital improvement planning, ensuring major repairs and replacements are funded without relying on emergency assessments or excessive dues increases.
Keith also supports detailed financial forecasting that goes beyond the annual budget—incorporating long-term projections for operating costs, inflation, maintenance cycles, and reserve contributions. His focus is on building financial resilience, so the community can adapt to change, handle unexpected needs, and continue investing in improvements that enhance property values.
With Keith Zetzer’s leadership, homeowners can expect a board that is not just managing the present, but actively planning for the next 5, 10, and 20 years—preserving the community’s financial health and livability for generations to come.
Long Term Vision
Fiscally Conservative
Keith Zetzer brings a fiscally conservative approach to HOA financial management, grounded in years of experience balancing budgets, negotiating contracts, and advocating for transparent, responsible spending. With a deep respect for homeowners' investments, Keith consistently prioritizes financial stewardship—ensuring every dollar is accounted for and allocated toward essential improvements, long-term value, and the financial health of the community.
Keith’s background includes direct oversight of operating budgets, capital improvement planning, and vendor management in both residential and commercial property settings. He is known for asking the hard questions, eliminating wasteful spending, and insisting on clear financial reporting. His leadership emphasizes proactive maintenance over reactive fixes, competitive bidding processes, and strong financial reserves—protecting property values without unnecessary assessments or dues increases.
Above all, Keith believes HOA funds are the community’s money—not the board’s—and must be handled with the highest level of integrity, prudence, and transparency.
Watch the Commercials


Keith Zetzer brings a fiscally conservative approach to HOA financial management, grounded in years of experience balancing budgets, negotiating contracts, and advocating for transparent, responsible spending. With a deep respect for homeowners' investments, Keith consistently prioritizes financial stewardship—ensuring every dollar is accounted for and allocated toward essential improvements, long-term value, and the financial health of the community.
Keith’s background includes direct oversight of operating budgets, capital improvement planning, and vendor management in both residential and commercial property settings. He is known for asking the hard questions, eliminating wasteful spending, and insisting on clear financial reporting. His leadership emphasizes proactive maintenance over reactive fixes, competitive bidding processes, and strong financial reserves—protecting property values without unnecessary assessments or dues increases.
Above all, Keith believes HOA funds are the community’s money—not the board’s—and must be handled with the highest level of integrity, prudence, and transparency.

Fiscally Conservative
Keith Zetzer brings a property management-oriented mindset to HOA leadership, shaped by years of experience working alongside professional management companies in both residential and commercial real estate. While the day-to-day operations of the community will remain in the hands of a dedicated property management company, Keith believes the HOA board’s role is to provide oversight, set clear expectations, and ensure that management is held accountable to the highest standards.
Keith understands how to collaborate effectively with management firms—establishing priorities, enforcing contract terms, and making sure the community receives professional, timely service. His leadership focuses on strategic planning, preventative maintenance oversight, vendor accountability, and sound financial direction, all while respecting the role of the management company as the operational arm of the HOA.
By applying a property management-oriented approach, Keith ensures that the board functions more like an executive steering committee—focused on long-term value, transparent governance, and resident satisfaction.
His goal is to bring clarity, structure, and professionalism to board operations while empowering the property management team to perform at their best.

Property Management Approach
Keith Zetzer is an accomplished industry executive with a track record of financial leadership and operational excellence in property and asset management. With over a decade of experience overseeing multi-million-dollar budgets, complex real estate transactions and portfolios, as well as capital improvement initiatives, Keith brings a strategic, executive-level perspective to HOA initiatives—grounded in both high-level planning and hands-on execution.
Having led operations for large-scale residential and commercial developments, Keith understands how to navigate the unique challenges of HOA budgeting, reserve funding, and long-term capital planning. He’s skilled in aligning financial strategy with community goals, ensuring that spending is not only transparent and accountable, but also growth-oriented and sustainable.
Keith’s executive experience also includes negotiating vendor contracts, improving cost efficiencies, and implementing systems that increase financial clarity. He brings corporate discipline and professional standards—ensuring that operations like well-run organizations, not informal committees.
With Keith Zetzer, residents gain a leader who treats HOA Management with the seriousness, professionalism, and strategic insight they deserve.

Industry Executive
Keith Zetzer brings a long-term, forward-thinking approach to HOA leadership—grounded in strategic planning, financial forecasting, and a deep understanding of community sustainability. Rather than focusing solely on short-term fixes or reactive decisions, Keith emphasizes proactive leadership that safeguards the community’s future.
Central to his approach is the responsible use of reserve studies as a roadmap for maintaining the property’s infrastructure and avoiding surprise expenses. Keith believes a well-managed HOA should regularly update its reserve study and use it to guide multi-year capital improvement planning, ensuring major repairs and replacements are funded without relying on emergency assessments or excessive dues increases.
Keith also supports detailed financial forecasting that goes beyond the annual budget—incorporating long-term projections for operating costs, inflation, maintenance cycles, and reserve contributions. His focus is on building financial resilience, so the community can adapt to change, handle unexpected needs, and continue investing in improvements that enhance property values.
With Keith Zetzer’s leadership, homeowners can expect a board that is not just managing the present, but actively planning for the next 5, 10, and 20 years—preserving the community’s financial health and livability for generations to come.

Long Term Vision
Keith Zetzer is committed to a homeowner-centric approach to HOA leadership—prioritizing transparency, fairness, and responsiveness in every decision. He believes that the board’s primary responsibility is to serve the homeowners, not control them, and that every action taken by the HOA should reflect the best interests of the community as a whole.
Keith advocates for open communication, accessible governance, and clear financial reporting, ensuring that residents are informed, respected, and heard. His leadership style focuses on building trust, fostering inclusivity, and creating a sense of shared ownership—where homeowners feel empowered, not overlooked.
Rather than imposing top-down decisions, Keith supports collaborative problem-solving, consistent enforcement of rules, and thoughtful planning that reflects the real needs of residents. He believes that when homeowners are treated like valued stakeholders—not just dues-payers—the entire community thrives.
Keith Zetzer’s homeowner-first perspective ensures that the board remains accountable, decisions are made with integrity, and the community’s long-term interests are always front and center.

Home Owner Centric
Long Term Vision
Keith Zetzer brings a long-term, forward-thinking approach to HOA leadership—grounded in strategic planning, financial forecasting, and a deep understanding of community sustainability. Rather than focusing solely on short-term fixes or reactive decisions, Keith emphasizes proactive leadership that safeguards the community’s future.
Central to his approach is the responsible use of reserve studies as a roadmap for maintaining the property’s infrastructure and avoiding surprise expenses. Keith believes a well-managed HOA should regularly update its reserve study and use it to guide multi-year capital improvement planning, ensuring major repairs and replacements are funded without relying on emergency assessments or excessive dues increases.
Keith also supports detailed financial forecasting that goes beyond the annual budget—incorporating long-term projections for operating costs, inflation, maintenance cycles, and reserve contributions. His focus is on building financial resilience, so the community can adapt to change, handle unexpected needs, and continue investing in improvements that enhance property values.
With Keith Zetzer’s leadership, homeowners can expect a board that is not just managing the present, but actively planning for the next 5, 10, and 20 years—preserving the community’s financial health and livability for generations to come.
Industry Executive
Keith Zetzer is an accomplished industry executive with a track record of financial leadership and operational excellence in property and asset management. With over a decade of experience overseeing multi-million-dollar budgets, complex real estate transactions and portfolios, as well as capital improvement initiatives, Keith brings a strategic, executive-level perspective to HOA initiatives—grounded in both high-level planning and hands-on execution.
Having led operations for large-scale residential and commercial developments, Keith understands how to navigate the unique challenges of HOA budgeting, reserve funding, and long-term capital planning. He’s skilled in aligning financial strategy with community goals, ensuring that spending is not only transparent and accountable, but also growth-oriented and sustainable.
Keith’s executive experience also includes negotiating vendor contracts, improving cost efficiencies, and implementing systems that increase financial clarity. He brings corporate discipline and professional standards—ensuring that operations like well-run organizations, not informal committees.
With Keith Zetzer, residents gain a leader who treats HOA Management with the seriousness, professionalism, and strategic insight they deserve.
Homeowner Centric
Keith Zetzer is committed to a homeowner-centric approach to HOA leadership—prioritizing transparency, fairness, and responsiveness in every decision. He believes that the board’s primary responsibility is to serve the homeowners, not control them, and that every action taken by the HOA should reflect the best interests of the community as a whole.
Keith advocates for open communication, accessible governance, and clear financial reporting, ensuring that residents are informed, respected, and heard. His leadership style focuses on building trust, fostering inclusivity, and creating a sense of shared ownership—where homeowners feel empowered, not overlooked.
Rather than imposing top-down decisions, Keith supports collaborative problem-solving, consistent enforcement of rules, and thoughtful planning that reflects the real needs of residents. He believes that when homeowners are treated like valued stakeholders—not just dues-payers—the entire community thrives.
Keith Zetzer’s homeowner-first perspective ensures that the board remains accountable, decisions are made with integrity, and the community’s long-term interests are always front and center.

Why choose Keith?
—Grit
—Know How
—Community Leader
—Business Minded
This website and its content have been developed to support the candidacy of Keith Zetzer for election to the Board of Directors of the Soco Urban Lofts Homeowners Association.
Legal & Financial Disclosures - State of Texas
Private Election Notice
This is a private, non-governmental election for a homeowners association board position. HOA board elections are governed by Texas Property Code, Chapter 209 (Texas Residential Property Owners Protection Act) and the governing documents of Soco Urban Lofts.
Campaign Financing
This campaign is privately funded by Keith Zetzer and/or voluntary contributions from other homeowners or supporters.
No funds from the HOA, its management company, or common funds/accounts have been used in any part of this campaign, including but not limited to this website, promotional materials, or events.
Use of Personal Information
Any contact or personal information collected through this campaign website will be used solely for campaign-related communication. It will not be sold, shared, or distributed outside the scope of the campaign.
No HOA Affiliation or Endorsement
This website is not affiliated with, endorsed by, or operated on behalf of the Soco Urban Lofts, its current Board of Directors, or the property management company. Any references to the HOA are for context only.
Compliance
This campaign operates in compliance with Texas Property Code, which governs association board elections, including notice requirements, nomination procedures, and voting protocols.
Equal Access Statement
All candidates for the Board of Directors are entitled to the same rights to campaign under Texas law and the governing documents.
No candidate shall be given preferential access to official HOA communications or common areas unless such access is granted equally to all candidates